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IRA Furniture Featured In 2018, when he realised that the business was scaling up, he completely focus on IRA Furniture. While one thing led to another, he did face a lot of challenges in setting up the company and putting together the operations. He shares that the most difficult part was finding artisans who possessed the skills required for making cane furniture. When he did find them, they were unwilling to leave their villages and come to Ahmedabad. “All the artisans were involved in agriculture and were happy with what they were earning. I somehow convinced them and even promised...